Wednesday, November 10, 2010

The Remaking Of W.

This morning saw the online debut of the short film The Remaking of W as the main attraction at Fashion on Film, W’s virtual film festival.
The film shows a behind the scenes look at what it's like to work for the magazine as well as documenting the first few months at W for new editor-in-chief Stefano Tonchi, who took the reins at the magazine last April.

Tonchi seems determined to keep W relevant in this increasingly paperless world of to the second Internet information. Smartly, he'll do this by moving with the times and making W online an equally valid and important part of your fashion world.
Tonchi's idea for the future of W is "to become your Fashion YouTube: a well-curated haven for the best videos in style, art, design, cinema, music, and, of course, fashion."

Click here to watch The Remaking Of W.

And check out the video page for a truly fun and intimate look at some of your favorite celebrities, designers, and artists.

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