Step By Step Guide On How Not To Get Trampled.

Yeah, that's right. This ish is so serious that you need a guide to shopping!

H&M is launching Lanvin for H&M November 20th. Since the collection is in very high demand, we’re expecting a crowd.

What do I do if I arrive before opening hours?

If there is a line, please wait in line, and H&M store staff will inform you on how to shop.

How does the queuing system work?

The first 320 in line will receive one of 16 different colored bracelets, 20 people for each bracelet color; on the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for the women’s collection. Customers buying the men’s collection will not require a bracelet.

When your time slot arrives, you will enter the designated area to shop for 15 minutes. Our goal is to create a better shopping experience for our customers.

If you are not one of the first 320 in line, you will of course have the opportunity to shop from the rest of the collection or within H&M. When the 16 groups have finished their shopping, we will also open up a designated area for all our customers.

To make sure as many customers as possible are able to buy the collection, we have a shopping limit. Every customer can buy from the entire collection, but with a limit of purchasing two pieces per product i.e. not more than two sizes (shoes/garments) or pieces (accessories) per product per customer. The shopping limit covers the entire Lanvin for H&M collection. Your place in line does not guarantee any items from the Lanvin for H&M collection.


Sigh...the guys that are interested are in luck. Hmph! Men don't need bracelets...
Now you need to now where to shop. Not all locations will carry the collection. Form a strategy on which location will be less likely to have you in an altercation.


Scottsdale, Arizona: Scottsdale Fashion Square.

Boston, Massachusetts: 100 Newbury Street.

Costa Mesa, California: South Coast Plaza

Glendale, California: Americana at Brand.

Los Angeles, California: Beverly Center; Westfield Century City.

San Diego, California: Fashion Valley Mall.

San Francisco, California: 150 Powell Street.

West Hollywood, California: 8580 Sunset Boulevard.

New York, New York: 1328 Broadway; 150 East 86th Street; 435 7th Avenue; 515 Broadway; 640 5th Avenue; 731 Lexington Avenue.

Columbus, Ohio: 140 Easton Town Center.

Portland, Oregon: Pioneer Place

Seattle Washington: 520 Pike Street.

Washington D.C.: 1025 F Street, NW.

Orlando, Florida: The Florida Mall.

Palm Beach Gardens, Florida: The Gardens Mall.

Atlanta, Georgia (woot!): Atlantic Station.

Chicago, Illinios: 840 North Michigan Avenue.


GOOD LUCK!